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This is the //ApK Media staff blog
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//Best of 2010: Music Videos
2011 was an INCREDIBLE year for music videos. It could be something in the water or maybe it was aliens, but the artists— from the musicians to the directors to the editors_ got real busy this past year. They spared no expense, they didn’t take no for an answer and the result was a year of videos that continue to leave lasting memories. Here’s our picks for the best music videos of 2011!
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You had to have seen this coming.
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This video warrants a top spot for a few reasons. First, this song is kinda rad. Second, the video, while simple and similar to every other rap video, has a feel to it that I really like. I think it must be that California sun. Lastly, her and her retarded sister made such a splash this year that she had to Gucci, Gucci her way into the mix.
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For the life of me I cannot figure out why everyone missed this video. It’s completely amazing! The way new footage of Cults was seamlessly woven into the old footage of Jonestown was genius. The song, which samples parts of George Jones’ speeches, was only made more haunting and real by the grim visuals the band decided to use here. Seriously, one of the best videos of the year, if not THE BEST.
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Real Estate? Awesome dogs? Sweaters? This video needs no description.
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I. Can’t. Stop. Watching. This. Video.
Directed by a homie of mine Phil Pinto, who’s directed a few really awesome videos for equally as awesome bands, this video was actually Co-Produced by Urban Outfitters. I know what you’re thinking, since when did UO do anything that wasn’t terrible, a total rip-off or both? There is a first time for everything I guess. Play, watch, repeat.
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Tyler, The Creator feat. Frank Ocean // She
I don’t usually like to double up, but this video is also fairly bonkers. It’s definitely not the same kind of weird we saw in the Yonkers video, but really weird never the less. This was one of the best songs off of Tyler’s record Goblin, an album that garnered mixed results from audiences upon it’s release last summer.
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//ApK has done a couple projects with these guys. Every time we’ve worked with them, it’s been a blast. This video is a little bit more personal than the others since we like them so much and since the untimely passing of bassist Gerard Smith. Even without all that, however, this video is hilarious and is unquestionably one of my favourite videos of the year.
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